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Why branded online communities are doomed
We need a radical rethink in how we develop online communities for brands. The approach we’re taking at the moment isn’t working. At the moment, most branded community efforts fail. Few attract more...
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How to use social sciences to build better branded communities
Most branded community managers only perform a tiny function of their role. They ignore what community builders have been doing for centuries. They ignore decades of proven research into what makes...
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